What We Learned at BMW’s Annual Bimmerfest 2016
Bimmerfest is considered by BMW to be “The Ultimate Modern Expression of Passion for Our Beloved BMW Brand” and since 1999 it has been seen as the alternative most car club events. It was conceive in part for enthusiasts and owners to share appreciation, and for BMW to give something back to the their customer base.
BMW has created a whole community among its owners and drivers and there is no bigger example of this than the annual Bimmerfest. 2016 marks the 17th occasion for thousands of BMW fans to get together while the German automaker shows off cars from their illustrious history and preview new ones.
It was held at the Auto Club Speedway in Fontana, CA and over the years we’ve seen the event expand significantly ever since they began holding it on the massive racetrack complex outside Los Angeles in 2016. This celebration is the largest of its kind, featuring over 4,000 cars and hosting over 10,000 people from all over.
Bimmerfest emphasizes that there’s something special in store for BMW owners of all kinds. For those who like to try serious time behind the wheel there’s an open road course for hot laps and even a Bimmer Challenge race from Speed Ventures. At the same time there was even an autocross course win the adjacent parking lot. And then for those uncomfortable at that level, they can focus on the “Battle of the Bimmers” car show or the Heritage Corral and Centennial Corral that put the long history of the on display in a very unique experience that couldn’t exist in any other museum or Auto Show.
One of the more interesting events at Bimmerfest was the BMW Fan Zone display, which showcased almost all of BMW’s most iconic contemporary racecars such as the V8-powered 2001 BMW M3 GTR and the McLaren F1 GTR sporting a BMW-developed V12 which spectators got to see in action.
Of the many new things we got to learn from reports of the West Coast event was a new display that elaborated on BMW’s new OPTIMA Batteries as well as their new MagnaFlow American-made BMW exhaust systems which has the capability transform the sounds of a BMW engine into that iconic roar the company is known for.
The event even allowed for aftermarket vendors to show off their new products, meant to enhance and customize the “ultimate driving experience” that comes with a BMW.
BMW of North America was also on site and had a bigger presence than previous years than ever before. They managed to roll out all new cars and products that that have never been together or even shown in one spot anywhere else such as 2017 M Performance M2, M Performance M4, M Performance M4 GTS, Macca F1 GTR, E46 M3 GTR and the never seen before Z4 GTE.
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Alex has worked in the automotive service industry for over 20 years. After graduating from one of the country’s top technical schools, he worked as a technician achieving a Master Technician certification. He also has experience as a service advisor and service manager. Read more about Alex.