Nissan and Star Wars Limited Edition Rogue One
Star Wars fans who long for their own Millennium Falcon or life on a Star Destroyer can now have the next best thing.
Nissan is bringing a dose of The Force The Force to the 2016 Los Angeles Auto Show with its Rogue One Star Wars Edition Rogue. Accessible in Magnetic Black or Glacier White – hues which Nissan ought to call Darth Vader Black and Stormtrooper White – there will be only 5,400 hybrids enlivened by the world far, far away.
In light of the SV trim with the Sun and Sound Touring Package prepared as standard, the Rogue One Rogues get the typical cluster of inside and outside upgrades, befitting of an exclusive bundle. On the outside, Nissan completed the body off with new accents, the rooftop rails, and entryway handles in gleaming shades. There’s one of a kind badging on the front entryways, while the D-columns highlight the Rebel Alliance’s Starbird logo on the traveler side and Galactic Empire’s crest on the driver’s side. The Star Wars logo sits on the reasonable back guard rail. At last, there are shining dark, 17-inch alloy wheels.
Inside, buyers and dealers get the chance to venture on a wide range of new Star Wars stuff. Enlightened kick plates highlight the establishment’s logo, while there are also cool limited release floor mats. The Starbird and Imperial Crest show up in the cup holders, while travelers sit on Charcoal Black fabric situates and can envision the Death Star skimming above while looking through the all encompassing sunroof.
Past these elaborate changes, this is the same amiable Rogue hybrid we tried a month ago. There’s a 2.5-liter motor mated to a Xtronic constantly factor transmission. Front-drive is standard, albeit all-wheel drive is accessible, as well, yet Nissan didn’t specify what number of the 5,400 limited-run Rogues will send energy to every one of the four wheels.
While all the style stuff is alright, the limited edition models get that flawless bit of memorabilia – a head protector. No, you don’t wear it. Rather, the full-size Death Trooper cap sits on a stand. It’ll look extraordinary by your mint, in-box Darth Vader action figure.
The Rogue One version requests a $1,990-premium over the standard Rogue SV. In case you’re intrigued, best act rapidly – of the 5,400 autos, 5,000 are going to the US with the staying 400 going to Canada.
Nissan is making a major advertising wager through its tie-in with the most recent Star Wars flick, including a gigantic TV advertisement crusade. It’s all part of the automaker’s desire to go big or go home methodology, staking its advertising dollars on the biggest games or events as opposed to a series of smaller ones.
“We have one goal for this: To drive awareness for Rogue,” says Jeremy Tucker, Nissan’s vice president for marketing communications.
The conservative SUV was at that point all around situated in the market. Rogue has turned into Nissan’s top rated model in the U.S. It set another record in November alone, with sales up a whole of 18% contrasted with that month a year ago. “Rogue is on fire” when it comes to sales, Tucker says.
At the point when Nissan’s Rogue-Rogue One TV crusade, created with assistance from Lucasfilm, made its presentation a month ago, activity on Nissan’s site spiked 300%.
However everything met up with an exertion that, in the advertisement universes, is similar to the jump to hyperspace.
Tucker, a previous Disney official, says when the name of the motion picture was reported the previous spring as Rogue One, he instantly observed the conceivable outcomes for Nissan on account of the Rogue SUV.
He was on the telephone to Disney in about 24 hours, Tucker says. Furthermore, the entire Nissan group participated. “All got behind this vision,” he says.
Be that as it may, it was an enormous undertaking, including TV advertisements, as well as cross-advancement over all parts of Nissan’s operations – from showcases for dealerships to making the Rogue One vehicles with assistance from the assembling side. It finished in the introduction of the Rogue One Rogue at the Los Angeles Auto Show a month ago.
“I think this is the most achievement and coordinated battle Nissan has done in its history,” Tucker says. “We did it in four months. We needed to get down to business.”
Furthermore, they’re not done. At the point when the film hits theaters one week from now, Nissan will in any case be advancing their contribution with appearances on ABC’s Jimmy Kimmel Live! furthermore, Good Morning America, Tucker says. In addition, he says the Rogue One SUVs have pulled in enthusiasm among purchasers, huge numbers of whom so far are huge Star Wars fans.
“Individuals are appearing in full Star Wars ensemble when they get it,” he says.
Rogue One: A Star Wars Story is in theaters now.