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Call 866-678-4172The name sounds…exotic and Nissan’s take on what an edgy, urban thinking Nissan Maxima was by all accounts a massive success. So much so that Nissan is not only bringing back the provocatively named optional trim, they are releasing it across most of their line.
As the Chicago auto Show opens its doors to the press, Nissan made a big showing by unveiling a new “Midnight edition” campaign across six of its top selling vehicles:
So what does a “Midnight Edition” entail?
Nissan’s Midnight Edition is an exclusive equipment package that not only adds visual excitements with black wheels, black spoiler, black mirror caps and available special floor mats but also a new pricing setup for performance equipment.
Initially this was only available for the Maxima SR and the trim meant the car was class in a glossy black finish. Now that the trim has expanded, the color options have changes as well.
“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The six models offering Midnight Edition packages account for more than 75 percent of our U.S. sales, so we think they will find a receptive audience.” (AutoNews)
The high-optimized pricing of this edition , with the packages’ MSRPs1 offer special discounts up to $1,300 on select models (versus similar equipment priced separately).
“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Meunier. “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up.”
Sentra SR Midnight Edition –
Altima SR Midnight Edition –
Maxima SR Midnight Edition –
Rogue Midnight Edition –
Murano Midnight Edition –
Pathfinder Midnight Edition –
So there you have it! Nissan not only bringing back the top selling Midnight edition trim, but applying it to all their top selling vehicles. Which one is your favorite? Comment below and let us know! Feel free to share your favorite vehicle trim you’d like to see return to dealerships too!
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By clicking the button, you consent to Endurance using automated technology to call, email, and text you using the contact info above, including your wireless number, if provided, regarding auto protection or, in California, mechanical breakdown insurance. You also agree to the Endurance Privacy Policy and Terms and Conditions. Consent is not a condition of purchase, and you can withdraw consent at any time. Message and data rates may apply.
Alex has worked in the automotive service industry for over 20 years. After graduating from one of the country’s top technical schools, he worked as a technician achieving a Master Technician certification. He also has experience as a service advisor and service manager. Read more about Alex.