Amazon Alexa: Should Vehicle Owners Adopt It?

Amazon Alexa: Should Vehicle Owners Adopt It?

That device you keep seeing on TV – most recently major spots during the 51st Super Bowl, the Amazon Echo, is essentially Amazon’s take on Apple’s Siri but for your home. And now it seems that the Alexa platform is no longer confined to the house.

Automakers Ford, Hyundai, and Volkswagen have all announced some sort of new integration of the voice assist device into their new vehicles. While the crowd at all the auto shows and most die-hard Amazon users are rejoicing, many of us who plan on keeping our cars are merely scratching our heads.


Well, Amazon saw that and this Logitech’s aftermarket ZeroTouch mounts and companion app are able to bring us the Alexa experience to current-gen cars.

The way the Logitech Zero Touch app-and-dock system works is via the same Bluetooth hands-free solution to most smartphone tasks while driving. So now instead of being confined to controlling music, sending texts, and setting destinations on the move, the new voice-controlled application will listen for new sets of Alexa commands.

Based on the models tested by the press the experience is comparable to using Alexa at home. All the IoT devices you own that are linked to Amazon’s assistant can now be accessed by the car. That includes:

  • Lights
  • Thermometers
  • Door locks
  • And so on.

You can control all that with simple voice commands. And thanks to this being an Amazon device you can order items from the online retailer and some of their partners — like Pizza Hut or Starbucks — right from the driver’s seat.

Unfortunately, Logitech’s Alexa integration doesn’t have the same level of integration as the next-gen cars.

Fully integrated cars like the new Volkswagens can assist owners and giving updates on the status of the car from wherever. And even help cheat emissions tests! Just kidding, I know that was mean but I couldn’t resist.

Regardless, Volkswagen’s Alexa announcement came on the heels of Ford’s own announcement.

Like Volkswagen, Ford promises SYNC 3 access to Alexa cloud-based voice service giving you all the expected access to the weather, play audiobooks, shopping lists, and Alexa enabled smart home devices.


Both Volkswagen and Ford promise drivers that they will be able to use their Amazon Echo or Dot at home to do things like a lock or start the car remotely by simply saying “Alexa, lock my car,” or “Alexa, start my car.”

Isn’t that something? We’ll have virtual assistants everywhere at this rate. Plan your Terminator and/or Matrix resistance accordingly.

A Vehicle Service Contract (VSC) is often referred to as an “auto warranty” or an “extended car warranty,” but it is not a warranty. A VSC does, however, provide repair coverage for your vehicle after the manufacturer’s car warranty expires. A VSC is a contract between you and a VSC provider or administrator that states what is a covered repair and what is not. Not all vehicles qualify for coverage; Endurance does not offer VSCs in California.