Endurance, a leading provider of auto protection plans in the U.S., partnered with Lockard & Wechsler Direct (LWD), an Attention Arc company, to take home Chief Marketer’s 2025 Campaign of the Year in the “Best Lead Generation Campaign” category.

The Campaigns of the Year Awards recognize the most outstanding marketing programs across a wide range of disciplines, including advertising, branding, PR, experiential, influencer, and more. This year’s top 50 list celebrates innovative ideas, impactful strategies, and campaigns helping move the industry forward.

“This recognition from Chief Marketer reflects the high bar we hold ourselves to across every part of the company,” said Colleen Sugarman, Chief Marketing Officer of Endurance. “Whether someone’s filing a claim or reaching out with a question, our goal has always been simple: make sure every driver feels protected, informed, and reassured every mile of the way.”

Endurance’s award-winning campaign, “Driven to Win: Scaling Endurance Warranty’s Market Share with Data, Strategy & Star Power,” showed the impact of pairing bold creative with proven media strategy, and the campaign brought together brand ambassadors Danica Patrick and Ludacris to connect with drivers nationwide.

The initiative spanned digital, social, linear TV, and streaming TV, making sure Endurance’s message reached drivers wherever they engage. Blending star power with messaging around financial peace of mind, the campaign cut through the competition to generate measurable lead growth.

The honor further builds on momentum from 2024, when the Endurance and LWD partnership earned an Honorable Mention in the same category.

“Marketing teams today are navigating tighter budgets, higher expectations and constant change—which makes this year’s achievements even more remarkable,” says Kaylee Hultgren, Content Director at Chief Marketer. “These campaigns are not just creative—they’re strategic, efficient and wildly effective. They represent the kind of work that moves brands, business and the entire industry forward.”

About Endurance Warranty Services
Founded in 2006, Endurance is a well-established provider of vehicle service contracts, offering a range of protection plans designed to help drivers manage the costs of unexpected repairs. As a direct provider for most plans, Endurance delivers award-winning customer service, in-house claims processing, and a streamlined experience from start to finish. With a focus on transparency, affordability, and trust, Endurance helps vehicle owners to drive with greater confidence, knowing they have support when it matters most.

As a RepairPal Elite Partner, Endurance collaborates on nationwide initiatives to improve the repair experience and expand consumer access to certified, high-quality repair facilities. This partnership gives customers access to thousands of certified shops and supports shared efforts to build trust and transparency in automotive repair.

Learn more at www.endurancewarranty.com.