Endurance is proud to announce that our very own Chief Marketing Officer, Colleen Sugarman, has been honored as one of the Top 50 Marketers at the prestigious OnCon Icon Awards. This award, not given lightly, recognizes leaders who have decisively changed the landscape in their industries through innovation, steadfast leadership, and results. The OnCon Icon Awards are determined by peer and community voting, and Colleen’s win speaks to her commitment and impact on the automotive protection industry.

Since joining in 2021, Colleen has applied her deep experience in direct-to-consumer marketing to elevate the Endurance brand, streamline the customer experience, and expand our brand reach. Her leadership has been key in reinventing our digital presence, such as our ever-evolving consumer-facing website, eCommerce store, and broader omnichannel marketing strategy that better connects with today’s drivers and consumers.

The OnCon Icon Awards are determined by peer voting, recognizing individuals who’ve made meaningful contributions to their industries. Colleen’s work stands out as a customer-first storytelling and scalable, data-informed strategy. Her impact is unmistakable through our stronger consumer engagement and a refreshed brand that positions Endurance as a trusted leader in automotive protection.

“This honor means a lot because it reflects the impact our marketing and sales teams have made across the business,” Colleen said. “I’m proud of what we’ve built, and even more excited about what’s next.”

Prior to Endurance, Colleen held executive roles at Frontpoint Security, Sling TV, and other high-growth companies, where she led go-to-market strategies, brand evolution, and omnichannel campaigns. Her track record across consumer industries has consistently, and successfully, concentrated on blending performance marketing with a strong customer connection.

Colleen’s recognition as a Top 50 Marketer is a personal accolade — but it also marks another chapter in Endurance’s ongoing evolution. As we continue to grow and innovate in auto protection and beyond, we’re proud to have her marketing vision and leadership guiding the way.

For the full list of OnCon Icon Award winners, visit onconferences.com/awards.