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Endurance and Danica Patrick Shift Gears: Introducing 2024 “Smart Drivers Choose Endurance” Campaign

BY: Endurance
Danica Patrick standing with her arms crossed in front of an Endurance car

Building on the successful partnership with retired professional racecar driver and sports personality Danica Patrick, Endurance, the leader in auto protection, is excited to announce the launch of a 2024 national marketing campaign: “Smart Drivers Choose Endurance.”

With an emphasis on making intelligent, cost-effective decisions when it comes to car care, the campaign extension features compelling concepts focused on enhanced savings as a vehicle owner and empowers drivers to take charge of their vehicle protection. Endurance auto protection plans are designed to shield real drivers from the high cost of inevitable breakdowns, and these new concepts will resonate with consumers who value both their vehicles and their wallets.

Danica Patrick, embodying the spirit of Endurance and smart decision-making, returns to the front of this innovative campaign. “Being a professional driver taught me the importance of being ahead of the game, not just on the track but off it as well,” shared the former IndyCar and NASCAR driver. “Continuing the partnership with Endurance means I get to share the message that making smart, proactive choices about car care is crucial. I believe in Endurance because they stand for saving drivers from the unexpected, ensuring that every journey is a confident one.”

Endurance CEO Justin C. Thomas also expressed his excitement: “We are thrilled to continue our partnership with Danica Patrick. Her passion for driving and commitment to excellence mirrors our mission to offer the best protection plans in the market. This campaign extension highlights our dedication to helping drivers navigate the road ahead with confidence and financial wisdom.”

About Endurance Warranty Services
For the most comprehensive auto protection plans in the industry, drivers turn to Endurance. Endorsed by real customers, recommended by ASE Certified mechanics, and highly rated on consumer advocate websites, Endurance plans shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Since 2012, the company has paid hundreds of millions in claims, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. To learn more about Endurance, visit

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