Endurance Warranty Services Wins Bronze Stevie® Award in 2022 Stevie Awards for Women in Business
The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards.
Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners last night during a gala event attended by nominees and their guests at Caesars Palace in Las Vegas, Nevada. The event was broadcast via Livestream.
More than 1,500 entries were submitted this year for consideration in more than 100 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year. Colleen Sugarman, Chief Marketing Officer (CMO) of Endurance Warranty Services, was awarded Bronze in the Female Executive of the Year – Consumer Services category for companies with 11 to 2,500 employees.
Colleen Sugarman has an extensive professional background in managing direct-to-consumer businesses across various industries. Before joining Endurance in July 2021, Colleen was CMO at Frontpoint Security and was responsible for brand strategy, creative, analytics, retention, multi-channel acquisition, eCommerce, CRM, and business development.
Over the last year, Colleen has helped Endurance reach and surpass monthly revenue performance across our digital and dealer services verticals. Colleen spearheaded a full redesign of the Endurance consumer-facing website. The new design, which launched in February 2022, includes simplified navigation, improved messaging, a modern design, and a concise coverage plan page to better educate consumers on the value of Endurance.
Colleen’s influence can also be felt in other areas outside of marketing, including our overall customer sentiment and company reputation. The Endurance Net Promoter Score (NPS) has increased significantly under Colleen’s marketing leadership. The company set its highest-ever NPS in November 2021 with 66 and surpassed it again in April 2022 with 69.
Endurance Chief Executive Officer (CEO) Rich Holland shared: “Endurance was founded over 15 years ago with a commitment to service, transparency, and accountability in the auto protection industry. Colleen Sugarman upholds these values, which helps set Endurance apart from our competitors. By refocusing and retooling our company’s marketing strategy, Colleen helped Endurance grow in many areas of the business in just over a year. With even more innovations coming in 2023, including the launch of new auto protection products, I expect even more success under Colleen Sugarman’s marketing guidance and expertise.”
Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 200 business professionals around the world, working on eight juries. Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.
About Endurance Warranty Services, LLC
For the most comprehensive auto protection plans in the industry, drivers turn to Endurance. Endorsed by real customers, recommended by auto experts, and highly rated on consumer advocate websites, Endurance plans shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Since 2012, the company has paid over $248 million in claims, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.
Endurance Warranty Services, LLC, operates corporate headquarters in Northbrook, Ill., with an additional office in St. Peters, Mo. To learn more about Endurance auto protection plans, visit www.endurancewarranty.com.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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